The S.P.A.R.K. Method™

Every miscommunication at work has a pattern. This assessment reveals yours.

The S.P.A.R.K. Assessment maps your working and communication styles across 5 measurable dimensions so you can see the patterns driving your team's performance, friction, and engagement.

Discover Your Leadership Patterns Free to take · 20 minutes · Full report: $37
2,000+
Leaders assessed globally
89%
Immediate behaviour change
88%
Applied tools within one week
S.P.A.R.K. Assessment Report Preview

What S.P.A.R.K. measures

Each dimension maps you on a spectrum between two working styles. Where you fall on each one shapes how you lead, how you're perceived, and where friction builds.

S
Security
MaintainerBuilder

How you contribute to the health and growth of an organization. Execution or strategy?

"Where does my energy go?"

P
Praise
RealistIdealist

How you process, deliver, and respond to feedback at every level.

"How does feedback land with me?"

A
Acknowledgment
Heart-DrivenMonetarily

What motivates you to show up, perform, and stay engaged over time.

"What keeps me invested?"

R
Respect
FlexibleDefinite

How you allocate your most finite resources: time, energy, and boundaries.

"Where do I draw the line?"

K
Knowledge
GreyBlack & White

How you interpret, synthesize, and deliver information to your team.

"How do I communicate?"

Three steps. Twenty minutes. A leadership map you can act on.

1

Take the Assessment

Answer questions across the 5 SPARK dimensions. No trick questions. No filler. Takes about 20 minutes and it is completely free.

Free
2

See Your First Pattern

Get your Security dimension result immediately. Are you a Maintainer or a Builder? You will see exactly where you fall on the spectrum, on us.

Instant
3

Unlock the Full Picture

Your 30+ page report covers all 5 dimensions with workplace scenarios, communication strategies, and a personalized action plan you can use the same week.

$37 one-time

Not a personality label. A leadership operating manual.

30+ pages of actionable intelligence built from your specific working and communication patterns. Scenarios, scripts, and strategies you can apply this week.

SPARK at a Glance

Sample Leadership Map

S Security
MaintainerBuilder
P Praise
RealistIdealist
A Acknowledgment
Heart-DrivenMonetary
R Respect
FlexibleDefinite
K Knowledge
GreyBlack & White

Your Security Trait: Builder. You are strategic in your thinking and planning and execute with long-term goals in mind. You enjoy starting new projects, building the foundations and then passing them along to be maintained...

SPARK at a Glance one-page visual summary you can screenshot and share with your leadership team

Workplace scenarios showing your patterns in action with specific language and strategies

Personalized action plan with concrete next steps for each dimension you can execute this week

Rules of engagement for communicating with every working style on your team

Reflection prompts for 1:1s, team offsites, and quarterly leadership check-ins

Before SPARK
Your feedback is not landing. Your direct report keeps missing the point and you are not sure if the problem is them or the way you are delivering it.
After SPARK
You know they are a Realist who needs evidence before buy-in. You restructure your next 1:1 to lead with data, not enthusiasm. The conversation shifts.

After taking the S.P.A.R.K. Assessment

Identified the source of burnout
"I discovered why I was experiencing exhaustion in my job. I was in a position that required me to be a Maintainer and a Builder simultaneously, which is not sustainable. I was able to communicate this to management and set realistic expectations."
Laura H.
Operations Manager
Redesigned how the team communicates
"The divide was 50/50 between talking about numbers and conversion rates vs. new ideas to solve our clients' issues. Now we approach the same conversation from two different angles. 100% enthusiasm rate."
Josh C.
Sales Manager
Stronger delegation and upward communication
"I feel more confident in my communication and delivery when delegating to my team and when asking for support from my manager."
Rae D.
Director of Marketing
Eliminated misunderstandings across teams
"The program greatly increased our team's internal communication by better understanding each individual's unique style and eliminating misunderstandings that were happening as a result of differing styles."
Elliot D.
Business Manager
2,000+
Leaders assessed globally
89%
Immediate positive behaviour change
88%
Applied tools within one week

Frequently Asked Questions

How is this different from DISC, Myers-Briggs, or CliftonStrengths?
Most assessments give you a type and a label. The S.P.A.R.K. Method is different. It is not designed to put you in a box. It identifies the patterns in how you show up and how you communicate, across 5 dimensions that directly affect leadership behaviour, motivation, and team dynamics. The goal is not a label you carry around. It is a map you can act on.
How long does the assessment take?
About 20 minutes. No trick questions, no filler.
What do I get for free?
Your Security dimension result (Maintainer or Builder) with a full profile explaining what it means, how it shows up in your leadership, and how it affects your team.
What is in the paid report?
All 5 dimensions with personalized profiles, a visual SPARK at a Glance page, real workplace scenarios with scripts, a personalized action plan, reflection prompts for 1:1s and team discussions, rules of engagement for every working style, and a consolidated leadership action plan. 30+ pages, downloadable as PDF.
Is this for individuals or teams?
Both. Individual leaders use it to sharpen self-awareness and communication. Leadership teams use it to build a shared operating language, which is where the real impact happens.
Can I expense this?
Yes. You receive a receipt from Stripe immediately after purchase.

Your team has patterns.
This is how you read them.

Free to take. 20 minutes. Your full personalized report: $37.

Discover Your Leadership Patterns
Discover Your Leadership Patterns